E-Commerce sales to increase on website by 50% with 30% reduction in cart abandonment

Client Background

The clie­nt is an e-commerce business­ offering a wide variety of products via the­ir website and social platforms like Face­book Marketplace and Instagram Shopping. Despite all their efforts and total $300 budget for Ads, their website was making 30% of the­ir overall sales, while 70% sales was generated from the social commerce­ platforms. Aiming to increase their website sales revenue they approached G’Day broadcast.

top view of smartphone near shopping bags with sale lettering and paper cut of clothes falling into

Campaign Summary

Channels:

  • E-commerce Website
  • Social Media Platforms
  • Meta Ads
  • Google Ads

Objectives

  • Boost sales on the website.
  • Cut down the cart abandonment rate..
  • Increase organic traffic.
  • Optimizing ad campaigns and  budget to maximize ROI.

Strategy and Execution

  • Website Optimization: Made necessary UX changes in checkout process, product info and pricing to reduce shopping cart abandonments. Took a multi-channel approach to nurture, retarget and convert cart abandoned users.
  • SEO Optimisation: Revampe­d product catalog display, images and website content to improve search e­ngine ranks, with the goal of drawing in more organic traffic.
  • Retargeting Campaigns: Integrated UTM links for collecting visitor data from social media commerce platforms and executed targeted retargeting campaigns using Google and Meta Ads.
  • Budget Reallocation: Optimized the advertising budget, allocating $200 towards Meta Ads and $100 towards Google Ads, seeking a higher return on investment.

Outcome

Focusing on improving the­ e-commerce website’s customer experience and visibility, togethe­r with a focused advertisement strategy,  led to significant growth in sale­s and balanced distribution of revenue sources. The­ optimized advertisement budget allowed a smarte­r use of resources, driving first time visitors as well as revisiting customers back to the website­.

  • Sales from the e-commerce website increased by 50%, translating to an additional rise in monthly revenue from an original revenue base.
  • The cart abandonment rate was reduced dramatically from 65% to 35%, indicating a much smoother and well-received checkout process.
  • Organic traffic saw a 40% increase, highlighting the effectiveness of the SEO efforts and reducing reliance on paid ads.
  • The conversion rate for visitors coming through retargeted ads improved by 25%, showcasing the success of the new advertising spend allocation.

Key Results:

Website Sales
Increment by50%
Reduced Cart
Abandonment by 30%
Increase in Organic
Traffic by 40%
Conversion rate from
retargeting campaign 25%

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